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New technology first at the Hannover Messe 19-23 April 2010
Discover a world of innovation and trends across the entire spectrum of industrial production at HANNOVER MESSE 2010. An enormous potential of bundled synergies awaits you – nine leading international trade fairs brought together to create the ideal platform where visitors can meet important exhibitors, make valuable contacts and link up to new markets. Your business will also benefi t from the impact of the keynote theme at HANNOVER MESSE 2010: “Efficiency – Innovation – Sustainability”. This is a recurrent theme in numerous product presentations, forums and discussions throughout HANNOVER MESSE. With its focus on Energy Effi ciency and the new presentation Lightweight Construction HANNOVER MESSE 2010 will highlight ideal solutions for effi cient, sustainable production across the industrial spectrum. At the same time the core segments Industrial Automation, Energy and Industrial Supply will deliver the right concepts and strategy so you can compete effectively on the international arena.
Two new events will be premiered in 2010: MobiliTec – International Trade Fair for Hybrid and Electric Powertrain Technologies, Mobile Energy Storage and Alternative Mobility Solutions; and CoilTechnica – International Trade Fair for Coil Winding, Transformer and Electric Motor Manufacturing Technology. Known internationally as an innovator in business and technology, the Partner Country Italy will make a big impression on all the leading trade fairs within the Hannover line-up with its leitmotif “Sustainable Mobility“. However, the main focus will be on industrial supply, energy as well as mechanical and electrical engineering.
Around 210,000 visitors came to Hannover Messe in 2009 — one in four of them from abroad. 70 percent of the show’s foreign visitors were from other European nations, while approximately 19 percent came from Asia and over 7 percent from the Americas. Apart from the host nation of Germany, the biggest visitor contingents came from the Netherlands, Austria, Belgium, India, Denmark and Italy, in that order
In terms of its exhibitor lineup as well, HANNOVER MESSE 2009 resoundingly underscored its reputation as the world’s leading technology event, featuring 6,150 exhibitors from 61 countries, with displays filling 224,800 square meters of space. Over 4,000 new products celebrated their world premiere at the show — itself a new record. HANNOVER MESSE 2009 also scored big in terms of the international mix of exhibitors, nearly half of whom came from abroad. Italy, China, South Korea, Turkey and India headed the ranks of foreign exhibiting nations in Hannover this year. A total of 13 flagship tradeshows running in parallel covered the entire gamut of industrial sectors — from industrial automation and power transmission to energy, subcontracting and R&D.
Energy efficiency in industrial processes was a core focus throughout the show, giving visitors valuable ideas on making the most efficient use of resources and tweaking their products and processes for maximum efficiency. The topic of energy efficiency also played a big part in the supporting program. Numerous panel discussions, forums and conferences featured debates among the experts on issues like the sustainable, efficient deployment and distribution of energy. Running under the slogan of “Sustainable Energy Supply”, the WORLD ENERGY DIALOGUE discussed strategies for a balanced energy mix and reliable and sustainable energy supply and distribution. Apart from addressing the issue of industrial energy consumption, the tradeshow also focused on sustainable methods for generating energy. The new “Wind” trade fair had a highly successful debut, attracting 156 exhibitors and positioning itself as a central hub for the booming wind energy sector. In combination with two other flagship shows — “Energy” (devoted to conventional and renewable energy generation) and “Power Plant Technology” (devoted to the planning, construction and operation of power plants), an effective showcase for the energy mix of the future was provided by the Hannover-based event. The theme of “electromobility” was another big hit this year. The “E-Motive” special show represented an opportunity for manufacturers of vehicles, systems and components to present their technologies for electric and hybrid drive systems. .. HANNOVER MESSE 2009 also provided plenty of ideas for young people planning their future careers, including the Job & Career Market, arranged by exhibitors seeking technical and managerial talent for the future. This year, the TectoYou scheme attracted more than 10,000 young people with an interest in technology. 250 school classes and student groups traveled to Hannover from throughout Germany, and 60 specially trained guides were on hand each day to take these groups on tours of the show. Sector Marketing can help you organise and make the most of your show, call us for more information. |









