State of Sonora

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News

16/02/2012 - The Thailand Board of Investment has confirmed our appointment for their investment promotion activities in 2012 in the US in the North East and Midwest Regions.

7/02/2012 - With CeBIT only a few weeks away, the team is currently working on securing targeted meetings programmes for UKTI and MIDAS, organising UKTI's networking reception and branded business lounge.

1/02/2012 - We have been appointed to manage and deliver an offline and online marketing campaign for Cycle West over the next 18 months. We have also been chosen as their PR agency in the UK. We are delighted to have won this contract. If you enjoy cycling make sure to visit the website www.cycle-west.com which details 3 exciting itineraries that link France and England.

27/11/2011 - V3 announced the winners of the 2011 technology awards and we are delighted that CeBIT won the award for Tech event of the year! As the UK and Ireland representatives for CeBIT, we are looking forward to seeing you at CeBIT 2012. Contact us for more information or to book a stand.

15/11/2011 - The team has been appointed to deliver an effective and enhanced hosted buyer programme for UBM at IFSEC 2012.

7/11/2011 - Sector will support Bath and North East Somerset with their presence at MIPIM 2012

4/11/2011 - Venturefest Bristol was a great success yesterday with 550 attendees and the feedback on the day was fantastic. Angels den tweeted "really well organised, put most Lodon events to shame".

15/10/2011 - Sector Marketing is organising the first Venturefest Bristol event at the Bristol and Bath Science Park on the 3rd November. The event will unite entrepreneurs and innovators from across the UK with investors and professional service providers in a one day event. Register at www.sciencecitybristol.com/pages/2-venturefest-bristol-2011

28/09/2011 - Marketing Birmingham selected Sector Marketing to manage and deliver a series of events at MIPIM 2012. For more information on how we can support you with your presence at MIPIM 2012 please contact us.

15/08/2011 - UKT&I appointed Sector to recruit delegates to their Automotive Low Carbon Vehicle mission to the US. The mission will be taking place from the 23rd - 28th October.

01/08/2011 - We have been selected by the University of Warwick to recruit sponsors and exhibitors for the European University Association Annual Conference taking place in March 2012.

28/07/2011 - We are delighted to have been appointed by UKT&I to develop and deliver three individual marketing campaigns to increase the awareness and the take up of their three primary services : Passport to Export, Gateway to Global Growth and Overseas Market Introduction Service. Sector Marketing will be handling the project from start to finish, from the designing to the response handling.

31/05/2011 - CYCLE, a franco-british partnership looking to promote cyclotourism in northern France and South West England, has selected Sector Marketing to organise two press conferences – one in London and one in Paris - in June to promote 3 key cycling itineraries.

28/05/2011 - The US team is working on a meetings programme at Intersolar Europe for CenterState Corp. of Economic Opportunity.

18/05/2011 - The tradeshow team has been appointed by Low Carbon Expo Wales to recruit sponsors and exhibitors for their September event. If you are interested in attending please contact us for more information.

16/05/2011 - The Official unveiling of the new Terminal at Birmingham Airport which was organised by the Sector Marketing Event team took place on Friday. The event was very successful with the attendance of 300 guests including the Secretary of State for Transport, Rt Hon Philip Hammond MP, who officially opened the new terminal.

8/05/2011 - New lead generation contract won to support Invest in Cornwall in their FDI activity in the US.

Office Locations

Background

The state of Sonora in Mexico engaged Sector’s services the week before their visit to two Aerospace trade shows in London and Paris to help them identify and coordinate further meetings in the UK in the week following the shows and to generate a pipeline of new leads from Aerospace companies seriously considering their state for manufacturing possibilities. There was no existing pipeline of leads or contacts and it was an extremely short time-frame to set a successful meetings programme.

Delivery

Sector Marketing has a strong in-house lead generation capability and we were able to assign immediate and substantial resource to the project on sign-off.

From our database of aerospace contacts and additional research, we identified relevant companies, recorded the names of the relevant decision makers, along with their contact details and permission to send marketing material on an ongoing basis, quickly qualifying the decision makers of the leading 500 1st tier aerospace suppliers in the UK.

With a comprehensive and quality list of targets in place, we produced a bespoke eDM to send directly to the key decision makers. The eDM highlighted the key region messages, drawing attention to the advantages Sonora holds for the aerospace industry. We followed up eDMs with direct telephone calls to the key decision makers.

Our wealth of sector-specific knowledge combined with our additional investment in ensuring our understanding the Sonora product offering meant we were able to offer a compelling case for the region. In addition to setting a high number of meetings, we also provided the state of Sonora with a database of over 500 key aerospace contacts in the UK to use on a long-term campaign to raise the profile of the Sonora region in the UK. Sector also provided experienced, in-house sales representatives to accompany the Sonora representative to the meetings. This ensured Sonora had on hand, in-market support and resulted in a smooth handover and introduction at meetings.

Sector managed every step of the meetings programme process, not just by setting up the meetings, but managing the logistics of the meetings programme itself, including hotel booking, transport & diary management.

Success

With only one weeks’ notice and with no existing leads, Sector provided a full meetings programme with five quality appointments. All five of these appointments were with key decision makers from leading aerospace suppliers.Two companies made a commitment to visit the region, one arranging a visit for the following month.