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  • News

     

    15/05/2013 - Thailand BOI, supported by Sector Marketing are holding Seminars in Bristol and Birmingham, a great opportunity to find out more about Business and opportunities in Thailand
      
    13/05/2013 - The Team are at IFSEC and FIREX at the NEC this week running a Global Meetings Programme for all exhibitors and visitors
     
    15/04/2013 - A historic week at Hannover Messe had by all with the signing of the MOU between UKTI and Deutsche Messe 
     
    25/03/2013 -  Victoria, Ellie and Hannah spent the day at a hugely successful Invest in Torbay event at the House of Commons
     
    22/03/2013 - The Economist have appointed Sector Marketing to conduct an audience recruitment campaign for a seminar in May
     
    18/03/2013 - The team had a busy week in Cannes at the worlds largest property show MIPIM, looking after Business Birmingham, Bristol and Bath, Coventry and Warwickshire and Stoke-on-Trent and Staffordshire. Please see our case studies page for pictures 
     
    11/03/2013 - What a week at CeBIT in Hannover, and to top it all off we held a fantastic reception in the UKTI Visitor Lounge 
     
    10/12/2012 - Sector Marketing welcomes Victoria, our new Senior Account Manager, to the team!
     
    26/10/2012 - Successful round table at Intellect yesterday for our client Thailand BOI. Companies in the ICT sector get an insight into investment opportunities in Thailand.  
     
    17/10/2012 - Sector Marketing secures great press coverage following the event management of the Stakeholder seminar for CYCLE WEST in Weymouth yesterday. 
     
     
     

     
     

    • Office Locations

    Background

    The state of Sonora in Mexico engaged Sector’s services the week before their visit to two Aerospace trade shows in London and Paris to help them identify and coordinate further meetings in the UK in the week following the shows and to generate a pipeline of new leads from Aerospace companies seriously considering their state for manufacturing possibilities. There was no existing pipeline of leads or contacts and it was an extremely short time-frame to set a successful meetings programme.  

     

    Delivery  

    Sector Marketing has a strong in-house lead generation capability and we were able to assign immediate and substantial resource to the project on sign-off.


    From our database of aerospace contacts and additional research, we identified relevant companies, recorded the names of the relevant decision makers, along with their contact details and permission to send marketing material on an ongoing basis, quickly qualifying the decision makers of the leading 500 1st tier aerospace suppliers in the UK.

     

    With a comprehensive and quality list of targets in place, we produced a bespoke eDM to send directly to the key decision makers. The eDM highlighted the key region messages, drawing attention to the advantages Sonora holds for the aerospace industry.  We followed up eDMs with direct telephone calls to the key decision makers.

     

    Our wealth of sector-specific knowledge combined with our additional investment in ensuring our understanding the Sonora product offering meant we were able to offer a compelling case for the region. In addition to setting a high number of meetings, we also provided the state of Sonora with a database of over 500 key aerospace contacts in the UK to use on a long-term campaign to raise the profile of the Sonora region in the UK. Sector also provided experienced, in-house sales representatives to accompany the Sonora representative to the meetings. This ensured Sonora had on hand, in-market support and resulted in a smooth handover and introduction at meetings.

     

    Sector managed every step of the meetings programme process, not just by setting up the meetings, but managing the logistics of the meetings programme itself, including hotel booking, transport & diary management.  

     

    Success

    With only one weeks’ notice and with no existing leads, Sector provided a full meetings programme with five quality appointments. All five of these appointments were with key decision makers from leading aerospace suppliers.Two companies made a commitment to visit the region, one arranging a visit for the following month.