Cycle West

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Latest News

News

16/02/2012 - The Thailand Board of Investment has confirmed our appointment for their investment promotion activities in 2012 in the US in the North East and Midwest Regions.

7/02/2012 - With CeBIT only a few weeks away, the team is currently working on securing targeted meetings programmes for UKTI and MIDAS, organising UKTI's networking reception and branded business lounge.

1/02/2012 - We have been appointed to manage and deliver an offline and online marketing campaign for Cycle West over the next 18 months. We have also been chosen as their PR agency in the UK. We are delighted to have won this contract. If you enjoy cycling make sure to visit the website www.cycle-west.com which details 3 exciting itineraries that link France and England.

27/11/2011 - V3 announced the winners of the 2011 technology awards and we are delighted that CeBIT won the award for Tech event of the year! As the UK and Ireland representatives for CeBIT, we are looking forward to seeing you at CeBIT 2012. Contact us for more information or to book a stand.

15/11/2011 - The team has been appointed to deliver an effective and enhanced hosted buyer programme for UBM at IFSEC 2012.

7/11/2011 - Sector will support Bath and North East Somerset with their presence at MIPIM 2012

4/11/2011 - Venturefest Bristol was a great success yesterday with 550 attendees and the feedback on the day was fantastic. Angels den tweeted "really well organised, put most Lodon events to shame".

15/10/2011 - Sector Marketing is organising the first Venturefest Bristol event at the Bristol and Bath Science Park on the 3rd November. The event will unite entrepreneurs and innovators from across the UK with investors and professional service providers in a one day event. Register at www.sciencecitybristol.com/pages/2-venturefest-bristol-2011

28/09/2011 - Marketing Birmingham selected Sector Marketing to manage and deliver a series of events at MIPIM 2012. For more information on how we can support you with your presence at MIPIM 2012 please contact us.

15/08/2011 - UKT&I appointed Sector to recruit delegates to their Automotive Low Carbon Vehicle mission to the US. The mission will be taking place from the 23rd - 28th October.

01/08/2011 - We have been selected by the University of Warwick to recruit sponsors and exhibitors for the European University Association Annual Conference taking place in March 2012.

28/07/2011 - We are delighted to have been appointed by UKT&I to develop and deliver three individual marketing campaigns to increase the awareness and the take up of their three primary services : Passport to Export, Gateway to Global Growth and Overseas Market Introduction Service. Sector Marketing will be handling the project from start to finish, from the designing to the response handling.

31/05/2011 - CYCLE, a franco-british partnership looking to promote cyclotourism in northern France and South West England, has selected Sector Marketing to organise two press conferences – one in London and one in Paris - in June to promote 3 key cycling itineraries.

28/05/2011 - The US team is working on a meetings programme at Intersolar Europe for CenterState Corp. of Economic Opportunity.

18/05/2011 - The tradeshow team has been appointed by Low Carbon Expo Wales to recruit sponsors and exhibitors for their September event. If you are interested in attending please contact us for more information.

16/05/2011 - The Official unveiling of the new Terminal at Birmingham Airport which was organised by the Sector Marketing Event team took place on Friday. The event was very successful with the attendance of 300 guests including the Secretary of State for Transport, Rt Hon Philip Hammond MP, who officially opened the new terminal.

8/05/2011 - New lead generation contract won to support Invest in Cornwall in their FDI activity in the US.

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We were recently tasked with managing the press launches for 3-year INTERREG project Cycle West on both sides of the channel including handling associated press relations. The Cycle West project is an ambitious initiative designed to enable and encourage families, groups and individuals to take cycling holidays in South West England, Brittany and Normandy. 17 French and English partners are behind this European ‘INTERREG funded project to develop and promote cycle tourism through the planning and setting up of three major and unique new cycle routes.

The Cycle West project team appointed Sector Marketing to organise and manage two press conferences: one in Paris on June 20th and one in London the next day during ‘Bike Week”. They were looking for a creative PR agency to find original venues with a bike theme in both capitals, target and invite the appropriate media, write and translate an informative and punchy press pack, and follow up with all the journalists to ensure coverage.

With only 3 weeks’ notice the PR team identified the national and regional target media both in France and in England to create a reliable database. We created a story geared towards various areas of interest: cycling, leisure, tourism and business in the press as well as magazines. We then called journalists to verify suitability and contact details as well as introduce Cycle West before sending invitations to the press conferences. We followed up the invitation with a courtesy call to confirm attendance. We also produced a press pack complete with copy, background information and photos to enable journalists to use as much information as possible. We organised a launch photo call in advance of the press conferences to promote the cycle west project and its brand.

As not all journalists on our ‘hit list’ were able to attend, we concentrated on follow up activity which included providing all those journalists with digital packs, as well as lining up interviews and securing coverage in monthly magazines.

We secured both national and regional coverage in both countries. In England the BBC run the story online and ran a live interview piece on BBC Radio Cornwall during their drive time show. Local papers such as the Bournemouth Echo, Western Morning News, The Exeter Express and Echo, the Dorset Echo etc in the South West also published the article. Many websites also featured the article such as velonews, thedrum.co.uk, roadcc.co.uk as well as local news websites.

In France, 20 minutes – a national paper - ran the story both in print and online. Websites such Yahoo France Actualités, montraffic, Alvinet, Unicornis and scoop it have also picked up the story online. Regional magazine in Normandy such as Normandy Passion have also confirmed that they plan to run the story in the next few months.

The two press conferences were a starting point for longer term campaigns to build on the profile achieved at the two launches and the clients were very pleased with the results we produced in such a short timeframe.