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  • News

    16/02/2012 - The Thailand Board of Investment  has confirmed our appointment for their investment promotion activities in 2012 in the US in the North East and Midwest Regions.

     

    7/02/2012 - With CeBIT only a few weeks away, the team is currently working on securing targeted meetings programmes for UKTI and MIDAS, organising UKTI's networking reception and branded business lounge.  

     

    1/02/2012 - We have been appointed to manage and deliver an offline and online marketing campaign for Cycle West over the next 18 months. We have also been chosen as their PR agency in the UK. We are delighted to have won this contract. If you enjoy cycling make sure to visit the website www.cycle-west.com  which details 3 exciting itineraries that link France and England.

     

    27/11/2011 - V3 announced the winners of the 2011 technology awards and we are delighted that CeBIT won the award for Tech event of the year! As the UK and Ireland representatives for CeBIT, we are looking forward to seeing you at CeBIT 2012. Contact us for more information or to book a stand.

     

    15/11/2011 - The team has been appointed to deliver an effective and enhanced hosted buyer programme for UBM at IFSEC 2012.

     

    7/11/2011 - Sector will support Bath and North East Somerset with their presence at MIPIM 2012 

     

     

    4/11/2011 - Venturefest Bristol was a great success yesterday with 550 attendees and the feedback on the day was fantastic. Angels den tweeted "really well organised, put most Lodon events to shame". 

     

     

    15/10/2011 - Sector Marketing is organising the first Venturefest Bristol event at the Bristol and Bath Science Park on the 3rd November. The event will unite entrepreneurs and innovators from across the UK with investors and professional service providers in a one day event. Register at www.sciencecitybristol.com/pages/2-venturefest-bristol-2011

     

     

    28/09/2011 - Marketing Birmingham selected Sector Marketing to manage and deliver a series of events at MIPIM 2012. For more information on how we can support you with your presence at MIPIM 2012 please contact us.

     

     

    15/08/2011 - UKT&I appointed Sector to recruit delegates to their Automotive Low Carbon Vehicle mission to the US. The mission will be taking place from the 23rd - 28th October. 

     

    01/08/2011 - We have been selected by the University of Warwick to recruit sponsors and exhibitors for the European University Association Annual Conference taking place in March 2012.

     

     

     

    28/07/2011 - We are delighted to have been appointed by UKT&I to develop and deliver three individual marketing campaigns to increase the awareness and the take up of their three primary services : Passport to Export, Gateway to Global Growth and Overseas Market Introduction Service. Sector Marketing will be handling the project from start to finish, from the designing to the response handling.

     

     

    31/05/2011 - CYCLE, a franco-british partnership looking to promote cyclotourism in northern France and South West England, has selected Sector Marketing  to organise two press conferences – one in London and one in Paris - in June to promote 3 key cycling itineraries.

     

     

     

    28/05/2011 - The US team is working on a meetings programme at Intersolar Europe for CenterState Corp. of Economic Opportunity.

     

     

     

    18/05/2011 - The tradeshow team has been appointed by Low Carbon Expo Wales to recruit sponsors and exhibitors for their September event. If you are interested in attending please contact us for more information.

     

     

    16/05/2011 - The Official unveiling of the new Terminal at Birmingham Airport which was organised by the Sector Marketing Event team took place on Friday. The event was very successful with the attendance of 300 guests including the Secretary of State for Transport, Rt Hon Philip Hammond MP,  who officially opened the new terminal.

     

     

     

    8/05/2011 - New lead generation contract won to support Invest in Cornwall in their FDI activity in the US.
     

    • Office Locations

    Sector Marketing was appointed the UK and Ireland Representative Agent for Deutsche Messe in 2005. Deutsche Messe are the world’s largest trade show organisers and the contract requires us to represent and promote all flagship tradeshows taking place in Germany as well as the rest of the world. There are currently over 15 flagship shows in various industries to manage and promote within the UK and Ireland.  

     

    The Brief

     ·         Organise and project manage a marketing strategy to target and secure exhibitors and visitors for each show including building and managing up to date databases of potential targets

    ·         To manage PR within the UK and Ireland including staging a yearly press conference

    ·         The creation and execution of all publicity campaigns including electronic and direct mail, advertising, audience recruitment, lead identification and decision maker contact

     

      

    The Delivery

     

     

    Each year Sector Marketing create a marketing and sales strategy as well a timeline and budget for each show. Our strategy is individualised to each show but typically uses the following steps :

     

     ·         Data is acquired from a variety of sources including online databases, trade association contacts, participants at similar events covering the same subject matter, industry publications etc

    ·         Key targets for each sub sector of the shows are identified including decision makers in private companies as well as key influencers and opinion formers within the industry

    ·         Targets are sent electronic targeted communications and then contacted via the telephone to assess interest and future potential and all targets entered in to our in-house CRM programme

    ·         Key trade associations and industry bodies are identified and relationships cultivated leading to exposure within relevant communications sent directly to our target audience by the relevant trade organisations

    ·         Repetition of all activity to ensure a steady flow of leads into our pipeline and a steady increase of companies committing to participate at the shows

    ·         Ongoing communication to those companies already committed to the show to ensure relationships cultivated with end users also

    ·         Review of relevant media contacts and media plans produced with each key contact to ensure the supply of relevant and timely information regarding the shows

    ·         Staging of a press conference for journalists and open to industry bodies with an opportunity to liaise directly with senior staff from Deutsche Messe and learn potential topics and news from the forthcoming show